Brand Identity: Fasal
Project Duration: 8 Weeks
Project Guide: Dr. Nanki Nath
Fasal is a small start-up for agriculture ecosystem, it uses AI and data science to make on-farm predictions.
Context
Fasal is a small IoT based start-up which just started in november 2017. It is for agriculture ecosystem, it uses AI and data science to make on-farm predictions.
Fasal is currently being incubated at NASSCOM CoE IoT (Govt. Of India Initiative) Bengaluru. Fasal aims to help farmers conduct regular analysis of their crop. Initially it was made for large farms like vineyards.
What Fasal does?
- Sense
- Analyse
- Predict
- ACT
Fasal removes guesswork in decision making. It utilizes resource and does disease prediction.
Stakeholders
Fasal Team
- Founder
- CEO
- CTO
- Developer Team
- Marketing Team
- Research Team
- Investors
Customers
- Distributors
- Farmers
- Workers
- Manager of a farm
- Sellers
Suppliers
- Import/Export houses
- Sensor module suppliers
- Assemblers
- Manufacturers
- Transporters
Objective
The objective of this design project is to understand the system of Fasal holistically, conduct a detailed analysis and research about the users within the Fasal system.
To build a future strategy for the purpose of making their business better and also incorporating a revived format of information communication as part of the graphic design intervention on their platforms.
Scope of the project
• Researching about how a startup works.
• User centric design approach.
• Building strategy around futuristic scenarios for Fasal.
• Competitor study and making a full proof strategy.
• Exploring different brand building techniques.
• The overall system and marketing strategy and all relevant designs for branding Fasal
Primary Research
Understanding the system of fasal.- Within Fasal team
- How their application works
- What is their business strategy
- How they deal with their customers
- How they approach to investors
Researching about other technology related systems which deals with the farmers
- Applications related to agriculture
- Indian application related to farming (mainly for knowing the price of commodity from the open data provided by data.gov.in)
- Case study of ‘Farmrise’ application made by lollypop UI/UX design studio
Researching about what is brand identity, how it works and why it is needed.
- Reading different case studies from other design studios
- Reading a book, web articles and watching videos
Other companies in same domain in India and as well as abroad.
- Agnext – Indian company
- The Yield – Australian company
- Arable – American company
Brand Identity
Keywords
Quality:
- Trust
- Confidence
- Passion
- Knowledge
- Honesty
Technology:
- Connectivity
- Security
- Computers
- Phone
- Cloud
- Futuristic
- Artificial
- Time Saving
- Helpful
- Effective-Efficient
- Accurate-Precise
- Reliable
- Advancement
Agriculture:
- Farmer
- Food
- Plow
- Field-Yield
- Tractor
- Turban
- Village
- Natural
- Foundation
- Hard work
- Creation
- Knowledge
- Humanity
- Green-Brown-Gold
- Life-Healthy-Health
Artificial Intelligence:
- Dangerous
- Confusing
- Reduce Work
- Electronic Brain
- Impact over time
- Learns
- Adopts
- Misunderstood
- Mathematics
- Robot
- Algorithms
- Computer
- Mobile
- Smart
Logo explorations
Explorations in digital mediums
Mathematical construction of a logo
Fasal app interface
